Bulk Email - Everything You Need to Know
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What Is Bulk Email? A bulk email is one email sent out to multiple people at once. Marketing teams typically send out bulk emails to their entire subscriber base through automation to provide newsletters, coupons, business updates, or event invitations. Unlike junk or spam mail, bulk emails are sent out
Dedicated IP
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What Is a Dedicated IP? Dedicated IP is an IP address that only one person is allowed to use. A provider assigns the user a static IP address unique to the user but different from the user’s local IP. With a dedicated IP, all of your web traffic will
CAN-SPAM Act
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What Is The CAN-SPAM Act? The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) of 2003 created federal protocols in the US for mass emailing. The Act established email user protections against spam, phishing, and other undesired email messages. As email messaging became increasingly popular, so did the
Email Campaign
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What Is an Email Campaign? Email campaign is a series of marketing efforts that connect to a company’s subscribed email list. Email campaigns are designed to encourage the audience to take a specific action. And since the recipients are already on the subscription list, this action is usually to
Email Domain
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What Is an Email Domain? Email domain is the second half of an email address that identifies which server the email is coming from. The domain is listed behind the “@” symbol, while the local address is listed before. For instance, in a personal email such as janedoe@gmail.com,“janedoe”
Conversion Rate
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What Is a Conversion Rate? A conversion rate is the percentage of website visitors that take a desired action while on the website. Converting leads can include making a purchase, signing up for a newsletter, or another form of brand engagement. Calculating a conversion rate includes dividing the number of
Privacy Policy
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What Is A Privacy Policy? Privacy policy is a legal agreement posted on a website that details the type of personal information the webmasters take from visitors, how they use the information, and how they protect the information. Any company that collects personal data from website visitors is legally required
Whitelist
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(Note: Some have started using "allowlist" or "safelist" in place of "whitelist" because of negative connotations associated with the term. The three words mean the same thing and can be used interchangeably.) What Is An Email Whitelist? Essentially the opposite of a blocklist, whitelist
