Glossary

Warmup Inbox automatically raises your email sending reputation through our network of inboxes talking to each other. Let's learn about some helpful email related terms.

Email Filtering
Members Public

What Is Email Filtering? Email filtering is the process of allowing software to categorize incoming messages based on their content. Email filtering also applies to outgoing messages from a specific server to ensure that the content sent from a business address is appropriate. Email filters protect the user from sending

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

Email Open Rate
Members Public

What Is Email Open Rate?Email open rate is the ratio of how many customers who receive a specific email open it. Marketing teams use email open rates to gauge how well an email campaign is working and whether the subject line was able to capture the recipient’s attention.

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

Click-Through Rate
Members Public

What Is Click-Through Rate?Click-Through Rate (CTR) is the percentage of how many people who see your ad or product listing end up clicking on it. Marketing teams use CTR to evaluate the performance of various campaigns and to run A/B tests on specific keywords or ads. CTR is

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

Bulk Email
Members Public

What Is Bulk Email?A bulk email is one email sent out to multiple people at once. Marketing teams typically send out bulk emails to their entire subscriber base through automation to provide newsletters, coupons, business updates, or event invitations. Unlike junk or spam mail, bulk emails are sent out

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

Dedicated IP
Members Public

What Is a Dedicated IP?A dedicated IP is an IP address that only one person is allowed to use. A provider assigns the user a static IP address unique to the user but different from the user’s local IP. With a dedicated IP, all of your web traffic

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

CAN-SPAM Act
Members Public

What Is The CAN-SPAM Act?The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) of 2003 created federal protocols in the US for mass emailing. The Act established email user protections against spam, phishing, and other undesired email messages. As email messaging became increasingly popular, so did the

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

Email Campaign
Members Public

What Is an Email Campaign?An email campaign is a series of marketing efforts that connect to a company’s subscribed email list. Email campaigns are designed to encourage the audience to take a specific action. And since the recipients are already on the subscription list, this action is usually

The Warmup Inbox Team
The Warmup Inbox Team
Glossary

Email Domain
Members Public

What Is an Email Domain?An email domain is the second half of an email address that identifies which server the email is coming from. The domain is listed behind the “@” symbol, while the local address is listed before. For instance, in a personal email such as janedoe@gmail.com,

The Warmup Inbox Team
The Warmup Inbox Team
Glossary