Glossary
Warmup Inbox automatically raises your email sending reputation through our network of inboxes talking to each other. Let's learn about some helpful email related terms.
Virtual Private Network (VPN)
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A Virtual Private Network or VPN creates a protected network connection from a public Internet connection. These connections do this by masking a user’s Internet Protocol (IP) address. This gives the user online privacy, anonymity, and makes their online actions virtually untraceable. Also, VPNs improve Internet security because they
Domain Name System Security Extensions (DNSSEC)
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The Domain Name System Security Extensions (DNSSEC) is a set of Internet Engineering Task Force (IETF) specifications that protects information provided by the Domain Name System (DNS). It accomplishes this by adding cryptographic authentication for responses received from authoritative DNS servers. In this way, it protects users against hackers that
Bounce Responses
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You’ve sent an email blast to 1,000 people on your list, but your report shows 25 of them bounced. Should you be happy or upset? It can be difficult to know. There are a variety of types of bounces, and you can take action to fix them and
Email Filtering
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What Is Email Filtering? Email filtering is the process of allowing software to categorize incoming messages based on their content. Email filtering also applies to outgoing messages from a specific server to ensure that the content sent from a business address is appropriate. Email filters protect the user from sending
Email Open Rate
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What Is Email Open Rate? Email open rate is the ratio of how many customers who receive a specific email open it. Marketing teams use email open rates to gauge how well an email campaign is working and whether the subject line was able to capture the recipient’s attention.
Click-Through Rate
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What Is Click-Through Rate? Click-Through Rate (CTR) is the percentage of how many people who see your ad or product listing end up clicking on it. Marketing teams use CTR to evaluate the performance of various campaigns and to run A/B tests on specific keywords or ads. CTR is
Bulk Email - Everything You Need to Know
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What Is Bulk Email? A bulk email is one email sent out to multiple people at once. Marketing teams typically send out bulk emails to their entire subscriber base through automation to provide newsletters, coupons, business updates, or event invitations. Unlike junk or spam mail, bulk emails are sent out
Dedicated IP
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What Is a Dedicated IP? Dedicated IP is an IP address that only one person is allowed to use. A provider assigns the user a static IP address unique to the user but different from the user’s local IP. With a dedicated IP, all of your web traffic will
