
How Many Cold Emails to Send Per Day
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So, you’re launching a cold email campaign. Cold emailing is one of the most effective marketing tactics for building relationships with new clients—if it’s done right. If it’s not, you could find yourself experiencing an extremely low response rate. How to Know How Many Emails to

Email Deliverability Rates: Why They’re So Low & How to Save Them
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Εvery email marketer’s goal is to get a newsletter delivered to 100% of recipients. You would be surprised to know that about 20% of emails never make it to their intended targets' inboxes. (Source [https://www.retaildive.com/news/study-20-of-marketing-e-mails-dont-reach-the-inbox/448911/] ) To clarify, that doesn't mean the email landed

How to Cold Email: B2B Businesses
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As a B2B brand, it’s essential to share your incredible products and services with companies that would benefit from your services. But finding new customers can feel like an uphill battle. The good news is that there are plenty of businesses out there, and there’s a cost-effective way

Cold Email Campaign Metrics: How to Improve and Maintain Them
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Why Is It Important to Track Cold Email Metrics? Cold emailing is one of the most effective tools in a marketing team’s kit. But for cold emails to be truly effective, they have to be done right. Yes, we know that’s incredibly vague, but stay with us. You

Best Cold Email Templates With Examples You Need To Check Out Today
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Cold emailing is an art and a skill. Creating one from scratch for a specific prospect can be exhausting, but the rewards are worth it if you do it right. To help you, we’ve gathered some of the best cold email templates for some inspiration.

Email Marketing Campaigns: How To Save Money & Reach Your Customers
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Guest post written by: The Emailable Team Email Marketing Campaigns: Your Secret Weapon Email marketing campaigns can directly target someone and turn them into a customer. The overall idea sounds great, but many email marketers fear they could lose money if the campaign is unsuccessful. Search engine optimization (SEO) and

How to Write an Effective Cold Email
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Spoiler alert: cold emails are actually effective.* *If they’re written well Cold emails are a great way to engage with new leads. People get a tsunami of messages in their inbox daily, and the idea of trying to ride that wave into having your message stand out from the

What Is A Mail Transfer Agent?
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There are so many email terms out there, and it can get confusing. We totally get it, which is why we’re here to help. It’s normal to scratch your head at what a Mail Transfer Agent (MTA) is because it’s often called numerous other things: * A mail