Glossary
Warmup Inbox automatically raises your email sending reputation through our network of inboxes talking to each other. Let's learn about some helpful email related terms.
CAN-SPAM Act
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What Is The CAN-SPAM Act? The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) of 2003 created federal protocols in the US for mass emailing. The Act established email user protections against spam, phishing, and other undesired email messages. As email messaging became increasingly popular, so did the
Email Campaign
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What Is an Email Campaign? Email campaign is a series of marketing efforts that connect to a company’s subscribed email list. Email campaigns are designed to encourage the audience to take a specific action. And since the recipients are already on the subscription list, this action is usually to
Email Domain
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What Is an Email Domain? Email domain is the second half of an email address that identifies which server the email is coming from. The domain is listed behind the “@” symbol, while the local address is listed before. For instance, in a personal email such as janedoe@gmail.com,“janedoe”
Conversion Rate
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What Is a Conversion Rate? A conversion rate is the percentage of website visitors that take a desired action while on the website. Converting leads can include making a purchase, signing up for a newsletter, or another form of brand engagement. Calculating a conversion rate includes dividing the number of
Privacy Policy
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What Is A Privacy Policy? Privacy policy is a legal agreement posted on a website that details the type of personal information the webmasters take from visitors, how they use the information, and how they protect the information. Any company that collects personal data from website visitors is legally required
Whitelist
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(Note: Some have started using "allowlist" or "safelist" in place of "whitelist" because of negative connotations associated with the term. The three words mean the same thing and can be used interchangeably.) What Is An Email Whitelist? Essentially the opposite of a blocklist, whitelist
Landing Page
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What is a Landing Page? In marketing, a landing page stands apart from other web pages on a company’s website. The landing page is where customers land when they follow a particular link to a business’s website. This marketing team typically crafts this page to fit a specific
Subscribe
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What Does Subscribe Mean? When customers want to subscribe to a mailing list, they want to stay updated about a business. This could include learning about new product launches or being the first to know about sales or discovering steps the company is taking toward improvements. Using email subscriptions is
