Email Deliverability Rates: Why They’re So Low & How to Save Them
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Εvery email marketer’s goal is to get a newsletter delivered to 100% of recipients. You would be surprised to know that about 20% of emails never make it to their intended targets' inboxes. (Source) To clarify, that doesn't mean the email landed in spam - that means they were
How to Cold Email: B2B Businesses
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As a B2B brand, it’s essential to share your incredible products and services with companies that would benefit from your services. But finding new customers can feel like an uphill battle. The good news is that there are plenty of businesses out there, and there’s a cost-effective way
Cold Email Campaign Metrics: How to Improve and Maintain Them
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Why Is It Important to Track Cold Email Metrics? Cold emailing is one of the most effective tools in a marketing team’s kit. But for cold emails to be truly effective, they have to be done right. Yes, we know that’s incredibly vague, but stay with us. You
