How an Email Warming Service Works
Manually warming up your inbox takes a great deal of time and effort to steadily increase the volume of emails you’re sending. The good news is that there are services out there that will automate the process for you. Utilizing this effective email marketing tool will enable you to focus on other parts of your email campaign.
All you are required to do is link your email address with the warmup service and configure it to match your goals for email volume. While you’re doing other things within your email marketing strategy, the warmup service gets to work.
When you open a new personal email account, you can start sending messages to your friends right away. So why is it any different for business emails?
Well, in a perfect world, your business email is sending out multiple marketing emails to your long subscriber list. But if you open a new domain and immediately send out an email blast to your 2,000 subscribers, internet service providers are going to think that you’re a spammer. So, it’s essential to dip your toes in the water before you cannonball.
Email warming services will automatically send emails out on behalf of your account. These emails will be opened, read, replied to in threaded discussions, favorited, and categorized to simulate real human interaction.
The number of emails sent from your account will slowly increase until it reaches the maximum you set. (Most users set their maximum as the target number of emails they want to send on any given day.)
The warming service will flood your inbox with messages sent by real email domains. The titles and content of these emails are usually silly in nature, but they serve a serious purpose: showing incoming and outgoing interactions. The platform creates emails with smart, dynamic content for you to send and receive.
Since the number one reason you’re using a warmup service is likely to improve your deliverability rate, the best platforms will also automatically retrieve your messages from spam folders and move them to the inbox. This helps ISPs recognize your domain as a valid, safe sender.
Benefits of Using an Email Warming Service
Before we get into the why of using a service, let’s take a moment to address why you should warm up your inbox in the first place.
Warming up your email:
- Helps maximize your chance of deliverability
- Prevents your beautifully crafted emails from ending up in the spam folder
- Keeps your IP and domain reputation high
- Enables you to fix any deliverability bugs before you launch high-volume campaigns
At this point, you’re probably thinking, “Well, I can send emails on my own. Why do I need to pay for a service to send emails for me?” We’re glad you asked.
First off, using a platform to take care of inbox warming saves you (or your interns) a lot of time. Running a warming campaign requires careful scaling of the number of emails you send, a diverse network of emails, and you’d have to stick to a pretty tight spreadsheet for your warming to be effective.
Additionally, the emails you send can’t be button-smashed nonsense. Google knows how to parse emails, and if they can’t understand what an email says, they’ll send it right to the spam folder.
Using a service allows you to send emails that pass Google’s quality checks and automatically knows how many emails to send in a day.
But the benefits of using a service go beyond manual data work. One of the most significant deliverability issues is accidentally ending up in a spam folder and either not knowing it or not being able to control whether it gets out of the spam folder.
A warming service will not only be able to realize that a message they sent on your behalf went into a spam folder, but they’ll be able to mark it as “not spam” and help internet service providers recognize you as a safe sender. The next time you send a message to that internet service provider, they’ll forward it directly to the inbox, which is exactly what you want.
The best warming services will also provide analytics that make sense and give you pointers on how to improve your deliverability. Think about all the time you can save by spending less time worrying about whether your emails will make it into inboxes and instead concentrate on creating the best emails you can send.
How Long to Warm Your Inbox when Using an Email Warming Service
The amount of time the warming process will take depends on your target email volume, but your service will provide you with a timeline for optimum success. Most of the time, it takes about 45 to 90 days for the warming process to ramp up before you can begin outreach.
Yes, that’s a long time, and we know you don’t want to wait that long. But remember, good things come to those that wait. While this seems like an obscene amount of time, the timeline is generated by a system that has significant practice warming up inboxes for maximum deliverability. It’s worth the wait because after a couple of months, you’ll have a stable, high deliverability rate.
Contrary to popular belief, you can’t wash your hands of email warming as soon as the first couple of months are over. You should be working (or having a service working) to keep your inbox warm for as long as you plan on using the domain for marketing outreach. This is especially crucial for businesses that plan to increase their total number of emails sent as they gain more subscribers.
The Negative Effects of Never Using an Email Warming Service
Without using an email warming service, you run the risk of lowering your deliverability rate. A low deliverability rate is like kissing revenue goodbye, and no one wants that.
Taking advantage of an email warming service spares you from having to warm your inbox yourself, which is a massive waste of time.
And you’ll have a much better chance of improving your deliverability if you use a warming service because you’ll have the tools you need and clear analytics to give you actionable tasks to enhance your delivery rate.
How an Email Warming Service Can Help Your Deliverability Health Score
The best email warming services don’t just send emails on your behalf (although that is a major part of it). They work to keep your deliverability rate as high as possible.
When choosing a warming service, you want to ensure that they have added features that keep your reputation in good standing.
For instance, some warming services will scan multiple blocklists every hour to make sure that your domain isn’t on any of them. Blocklists will immediately derail any marketing campaign and lead to junked or bounced emails.
Platforms with top-of-the-line analytics can warm your inbox and give you a direct measurement of your domain’s health. Your domain health is based on several factors, including the DNS settings of your domain, implementation of security protocols, your presence on any blocklists, and your overall reputation.
Warmup Inbox for Email Warming
Warmup Inbox has everything you need to get your inbox warm and keep it nice and cozy. Our automated platform sends and receives emails for you, so you can concentrate on other important aspects of your email marketing strategy.
We also provide a live performance tracker so you can monitor your deliverability efforts. If there’s anything out of the ordinary, we’ll help you figure it out and get it fixed.
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