Email Marketing Campaigns: How To Save Money & Reach Your Customers
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Guest post written by: The Emailable Team Email Marketing Campaigns: Your Secret Weapon Email marketing campaigns can directly target someone and turn them into a customer. The overall idea sounds great, but many email marketers fear they could lose money if the campaign is unsuccessful. Search engine optimization (SEO) and
How to Write an Effective Cold Email
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Spoiler alert: cold emails are actually effective.* *If they’re written well Cold emails are a great way to engage with new leads. People get a tsunami of messages in their inbox daily, and the idea of trying to ride that wave into having your message stand out from the
What Is A Mail Transfer Agent?
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There are so many email terms out there, and it can get confusing. We totally get it, which is why we’re here to help. It’s normal to scratch your head at what a Mail Transfer Agent (MTA) is because it’s often called numerous other things: * A mail
What Is An Email Header?
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An email header is a short string of code that’s used to authenticate an HTML message. You’ve heard all about how essential it is to have a snappy email subject line in email marketing. You know that it’s crucial to have your “from” address clearly state your
Virtual Private Network (VPN)
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A Virtual Private Network or VPN creates a protected network connection from a public Internet connection. These connections do this by masking a user’s Internet Protocol (IP) address. This gives the user online privacy, anonymity, and makes their online actions virtually untraceable. Also, VPNs improve Internet security because they
Domain Name System Security Extensions (DNSSEC)
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The Domain Name System Security Extensions (DNSSEC) is a set of Internet Engineering Task Force (IETF) specifications that protects information provided by the Domain Name System (DNS). It accomplishes this by adding cryptographic authentication for responses received from authoritative DNS servers. In this way, it protects users against hackers that
Bounce Responses
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You’ve sent an email blast to 1,000 people on your list, but your report shows 25 of them bounced. Should you be happy or upset? It can be difficult to know. There are a variety of types of bounces, and you can take action to fix them and
Cold Email: Benefits, Tips, & Strategies 2021
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What Is Cold Email? A cold email is a message you’ve sent to a person you’ve never interacted with before. Think of it as the modern, less abrasive version of cold calling. Cold calling usually pitches a hard sell, but cold emails provide a different opportunity. Your readers
