Email Deliverability Rates: Why They’re So Low & How to Save Them
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Εvery email marketer’s goal is to get a newsletter delivered to 100% of recipients. You would be surprised to know that about 20% of emails never make it to their intended targets' inboxes. (Source) To clarify, that doesn't mean the email landed in spam - that
How to Cold Email: B2B Businesses
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As a B2B brand, it’s essential to share your incredible products and services with companies that would benefit from your services. But finding new customers can feel like an uphill battle. The good news is that there are plenty of businesses out there, and there’s a cost-effective way
Cold Email Campaign Metrics: How to Improve and Maintain Them
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Why Is It Important to Track Cold Email Metrics? Cold emailing is one of the most effective tools in a marketing team’s kit. But for cold emails to be truly effective, they have to be done right. Yes, we know that’s incredibly vague, but stay with us. You
Email Marketing Campaigns: How To Save Money & Reach Your Customers
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Guest post written by: The Emailable Team Email Marketing Campaigns: Your Secret Weapon Email marketing campaigns can directly target someone and turn them into a customer. The overall idea sounds great, but many email marketers fear they could lose money if the campaign is unsuccessful. Search engine optimization (SEO) and
How to Write an Effective Cold Email
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Spoiler alert: cold emails are actually effective.* *If they’re written well Cold emails are a great way to engage with new leads. People get a tsunami of messages in their inbox daily, and the idea of trying to ride that wave into having your message stand out from the
What Is A Mail Transfer Agent?
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There are so many email terms out there, and it can get confusing. We totally get it, which is why we’re here to help. It’s normal to scratch your head at what a Mail Transfer Agent (MTA) is because it’s often called numerous other things: * A mail
What Is An Email Header?
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An email header is a short string of code that’s used to authenticate an HTML message. You’ve heard all about how essential it is to have a snappy email subject line in email marketing. You know that it’s crucial to have your “from” address clearly state your
Virtual Private Network (VPN)
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A Virtual Private Network or VPN creates a protected network connection from a public Internet connection. These connections do this by masking a user’s Internet Protocol (IP) address. This gives the user online privacy, anonymity, and makes their online actions virtually untraceable. Also, VPNs improve Internet security because they
